About Alec Pearson
Non-Executive Director, Board Advisor and Executive Coach
Behind Every Leader is a Coach Who Believes in Them
Leadership carries responsibility - and often complexity that isn’t visible from the outside.
Whether you’re navigating board-level decisions, leading a team through change, or carrying the weight of growth, the challenge is rarely effort. It’s judgement, perspective and knowing what truly matters.
My work sits at the intersection of leadership, strategy and people - supporting boards, founders and senior leaders to think clearly, make sound decisions and build alignment when the pressure is on.
I work through a combination of board advisory, executive coaching and structured leadership development — always focused on clarity, consequence and real-world application.
Meet Alec Pearson
I’ve worked with thousands of leaders, managers and business owners globally to navigate complexity, align their teams and lead through change with confidence and credibility.
With over 30 years of cross-sector business experience - including law, professional services, consultancy, technology, transport and manufacturing - I understand both the pressures leaders face and the realities of decision-making in complex environments.
“I coach you to lead in your world - not from someone else’s playbook.”
How I Work with Leaders
My work spans board advisory, non-executive roles and executive coaching - supporting leaders and organisations when clarity, judgement and alignment matter most.
Coaching is one of the ways I work with leaders who want space to think, sharpen decision-making and navigate complexity.
Where appropriate, this sits alongside advisory and board work - ensuring thinking translates into practical action and sound leadership decisions in the real world.
"Coaching is unlocking a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them."
Sir John Whitmore
What Sets Me Apart
Credentials and Accreditations
For 15+ years, I have worked to implement positive change with over 5500 individuals and teams and hold these qualifications & accreditations:
International Coaching Federation (ICF) PCC
iPEC Certified Professional Coach (CPC)
Chartered Manager (CMgr, FCMI) - Chartered Management Institute (CMI)
Gallup Certified Strengths Coach
Fellow of The Institute of Leadership (The Institute of Leadership)
Energy Leadership Master Practitioner (ELI-MP)
Belbin Team Roles Accredited
COR.E Transitions Dynamics Specialist
COR.E Leadership Dynamics Specialist
MBA – Master of Business Administration
ILM Leadership Level 5
Roles and Contributions
Host of the Beyond Leading podcast, opening conversations on leadership, strategy and team performance.
Writer of The Strategic Leader, a publication exploring the realities of modern leadership.
A founding member of the Law Coach Collective, supporting legal professionals through coaching.
Leadership & Business Mentor - Cumbria Chamber of Commerce.
Business and Leadership Coach - New Level Results.
What It’s Like to Work With Me
I’m calm, grounded and direct - bringing structure, insight and challenge without unnecessary complexity.
Clients value:
the clarity I bring to complex situations
the safe, supportive space to think and reset
the accountability that turns insight into action
A Personal Note
When I’m not coaching, you’ll find me:
walking in the Lake District with my children
cooking dishes from around the world
immersed in a good murder mystery, especially international crime dramas
Like many of the leaders I work with, I’ve led under pressure, navigated change and had to stay aligned to my values. That lived experience shapes how I show up - bringing perspective, calm challenge and practical support.
